‘Elephant Juice’ Luton by Sian Ellis is a declaration of love for the Luton community. Ellis says, ‘our association with elephants and love begins when we are in the playground. We turn to our friends and silently mouth the words “Elephant Juice”. Try it now with whoever you are with. What do they think it looks like you are saying?’ This cheeky design may be a play on a playground prank, but the sentiment is real. We love you Luton!