The Love Luton campaign has been in existence since 2010 and is enthusiastically supported by Luton’s businesses, voluntary and community groups, as well as the Council. Love Luton is made up of people representing all those organisations who work to create confidence, pride and a positive image of Luton. The partnership works together, organising events and initiatives that bring the community together while promoting the town. Alongside this, it has a community awards fund which supports local community groups and charities. Love Luton has brought together all sectors of the community who, through the campaign, have effectively driven forward business growth, inward investment and regeneration. The Love Luton businesses which make up the partnership contribute enormously to our local and regional economy and are key players in the government agenda.